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How Your Personal Habits Affect Your Business Success
Have you ever thought that your personal habits could affect your business? I hadn’t. Not until I met Gretchen Rubin. I attended Rubin’s book signing at Tattered Cover Bookstore in Denver a few weeks...
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How to Write Reader-Friendly Blog Posts
Usability. It’s a term you might be familiar with from website architecture or e-commerce. What might surprise you to learn is that it applies to copywriting and content development, too – especially...
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Why I Got HubSpot Inbound Certified
HubSpot is one of the premiere names in inbound marketing today — for good reason. Their marketing strategy empowers customers and helps businesses focus their efforts on attracting the right people in...
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Will Mobilegeddon Affect Your Business?
Google began rolling out their latest mobile-friendly algorithm on April 21. It will only affect mobile searches, it’s designed to rank mobile-friendly websites higher in search results – and it’s...
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Why Every Copy Element Must Have ONLY One Job
It’s a well-known rule of Web copywriting that every element of copy should have a single job to do – in other words, perform a single function. The reason for this, first and foremost, is because...
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How to Make Your Corporate Blog More Interesting and More Successful
No matter the size of your company, having a blog is beneficial for so many reasons. A blog helps you: Share your expertise with your target audience Build your company’s credibility Get found in...
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What Missing a Conference Taught Me About Customer Loyalty
I was devastated. I bought early-bird tickets. I planned my days off, notifying clients and doing my work in advance. I was so excited to meet big names in the content-marketing industry and to get to...
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5 Facts About the English Language That Will Impress Your Friends
I love the English language – especially in its written form. I love the intricacy of it. I love the possibilities of it. I especially love the peculiarities of it. I feel like there’s always...
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What Napoleon Hill Can Teach You About Networking on LinkedIn
The Internet has changed so much about how we do business. But other than the tools we use, how we connect with others hasn’t changed much. Whether you are networking, looking for a job or making a...
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So You’re in the News. Now What?
Recently a friend of mine ended up in the national news. She didn’t plan on it. It wasn’t some PR stunt. She simply stood up for her convictions and the media got wind of it. It got me thinking about...
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This One Small Change Will Alleviate a LOT of Your Blogging Stress
Does writing your business blog completely stress you out? Does it feel like one more marketing chore? You know a blog is a powerful way to build your credibility. You know it’s great for SEO. You...
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This Productivity Infographic Hit the Nail on the Head
Last week was my first week back at work after taking some time off for the birth of my daughter. Though I was only gone a short time, it took me a few days to get back into the groove of working again...
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How to Get More Value from Your Business Blog
You’ve spent precious work hours writing this week’s company blog. Or maybe you’ve spent precious budget dollars to hire an employee or contractor to write it. Either way, writing a blog is an...
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The Surprising Business That Taught Me Razor Sharp Marketing
They get me every time. From their TV commercials to their online ads. From their branding to their product design. From their clever messaging to their laser-focused marketing strategy. I love Dollar...
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3 Ways to Change Your B2B Marketing Approach and Increase Profit
B2B marketing has never been simple. Buyers typically require more education than the standard consumer to make a decision. The buying process tends to be complex, with layers of approvals necessary....
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Is Your Copywriter Killing Your B2B Business?
Often when a business reaches out to me, they’ve already talked to one or two other copywriters. And these businesses are very confused. They thought all copywriters were the same. It was a shock to...
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How to Blog About Technology – Without Putting Your Audience to Sleep
When it comes to content marketing, technology companies and technical service companies often struggle with two things: They don’t blog at all because they don’t think it’s effective Their more...
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10 Things to Do (and NOT to do) for More Effective Content Marketing
This week I’m thrilled to introduce guest blogger Pattie Lee to the Horizon Peak Blog. Her copy-editing background, technical writing expertise and penchant for creative writing give her a unique...
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Corporate Copywriting: It’s Not Sexy, but You Love It Anyway
In a recent post I mentioned that there are different types of copywriters. Here’s a breed you might not have heard much about – but you have certainly read their work… The corporate copywriter. What...
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How Agitating Your Customers Can Pay Off in Your Copy
Two of the most important jobs your marketing content should do are: Empathize with the audience Reassure them that your solution will fix their problem This is true whether you’re writing sales...
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